Theme
This edition was dedicated to a XIXth century Polish painter Aleksander Gierymski, who is the best known for his magnificent approach to light in his realistic and often naturalistic art.
The most known of his paintings are "Jewess with Oranges" and "In the bower".
Poster tells the story of the light itself.
The idea behind the visual is to capture the unique luminist attitude Gierymski has in his paintings and to highlight the connection between two very different paintings which are "Jewess with the oranges" and "In the bower". It also honours the colour palette of those paintings from the luminous angle, and connects XIXth century with young generation of students competing in the contest.
The design challenge was to tell a story of two very contrasting paintings created by a realism painter Alexander Gierymski, and to translate them into the rapid language of a poster.
Main designation of the poster was to be presented at the National Museum in Warsaw during events of the competition. Museum is a home of paintings of the artist, along with the collection of art from ancient to modern times.
It represents a meeting between fine art and design, and assist young aspiring history of art researchers while they master their knowledge, cultivating it in the contemporary art scene.
original title: Żydówka z pomarańczami; http://cyfrowe.mnw.art.pl/dmuseion/docmetadata?id=19465
Jewess with the oranges, 1880-1881
Jewess with the oranges, 1880-1881 / detail, digital copy by courtesy of the National Museum in Warsaw
W Altanie, Aleksander Gierymski; image by courtesy of the National Museum in Warsaw
In the bowes, 1882
